The rise of podcasts, streaming, and the ever-expanding expanse of online content has shifted the way we think about and consume our media. These technologies can also help print media integrate with digital, and use real-time data to deliver powerful, personalized experiences to customers. From virtual worlds, avatar emotions, artificial intelligence, computer-generated storytelling and narrative, interactive 360 holographic images, mixed reality, stress… Six statements outline the key future developments in the TV and video industry which can be clearly foreseen: Digitalization will change content production, distribution, and recommendation functionalities. Differentiated content with thoughtful observations and careful predictions about how our world is changing and where our individual path in society fits within the larger context will always have a place with readers.”, “Artificial Intelligence is already there, and it's taking its time in making life easier. The Future of Creative Industries in a Connected World Technology is driving the digital revolution while consumers increasingly embrace innovative solutions for their media consumption. It gives everyone the freedom of expression in reacting into such information as it also promotes how an individual should critically think, evaluate, organize and analyze information from various forms of media into approaching and solving such… These industry insiders have their fingers on the pulse of new and established media trends, and they've shared those insights with us. Media empires rise and fade from time to time. Information and media literacy (IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right. Digital. This is good news for marketers since Google stats indicate that YouTube mobile users are two times more likely to pay close attention while watching YouTube on their mobile phones compared to television viewers. It is ever changing in nature. The immediate future of media is with the voice. This goes beyond advertising on popular streaming channels and requires businesses to evaluate how they appear in the marketplace. The TV will merge with digital, the … youth, information and covid-19 role of media and information literacy (mil) Information can be thought of as the resolution of uncertainty; it is that which answers the question of "what an entity is" and thus defines both its essence and nature of its characteristics with … 36% of the journalists recognize mobile as the most important trend of the year. Everyone used to think YouTube was certainly going to be the video platform of the future. The voice-activated speaker is growing as quickly as smartphones and outlets are starting to issue content via 2-3 minute, digestible segments. Here's what they have to say: “As media capabilities continue to expand, accessibility and privacy are becoming necessities. We Media | How audiences are shaping the future of news and information | v We Media | How audiences are shaping the future of news and information There are three ways to look at how society is informed. Immersive media is a collective term that incorporates 360-degree video, virtual reality (VR), augmented reality (AR) and volumetric capture (includes both CGI and 3-D scanning). Analytics from online advertising measure more than the success of a specific advertising campaign. As AI systems and tools become more pervasive to content creators, those metrics well-performing and poorly-performing content will drive faster decisions on campaigns and messages that resonate with targeted audiences. We'll see a rise of more platforms such as Medium that allow users to skip the big names and big publishing processes and publish on demand. Digital media dominates how Americans receive and share information. UNESCO Offices in the region, and Asian Media Information and Communication Centre (AMIC) organized this online consultation. Internet of Things (IoT) has the potential to enable the mass collection of data along every point in a consumer's life. As you consider your own future in media, discover how an online communication degree can prepare you for the exciting innovations to come in the world of media. Emojis intend to clarify, yet the message sent isn't always what's understood by the receiver. These two industries, which have grown up side by side, are seeing new emphasis placed on them in recent years, and each is growing quickly. future of TV and video and have relevance for all of the four scenarios. The first is that people are gullible and will read, listen to, or watch just about anything. The media and information are a mutable entity. This indicates that the future of media, particularly video, requires a mobile-first strategy. Copyright © 2020 Maryville University. — visually, or through audio. “A combination of Data+Creative. “The future of media is bottom-up: Top-down, mass communication is dead. Businesses & individuals will be creating TV shows, magazines and creative content that rival “professional” creators, and consumers won’t actively distinguish between the two. NATIVE ADVERTISING This is a form of online advertising that matches the form and function of the platform on which it appears. I believe we'll continue to see more streaming platforms as well.”, “One thing that we learned from social media and the internet in general for the last 20 years is that there is still no safe spot in the digital market. Nowadays, however, many people talk about how streaming services, IGTV, Snapchat and Instagram Stories are changing the way we consume online video.”. These trends mark a shift in how we consume media and how companies interact with consumers. As someone who works with social media every day, this information would be invaluable. Data collected can help marketers refine the ad’s message, determine which channels to use, and gain insight into who exactly is listening. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. CISION Current and Future Trends The leading global provider of PR software and services including content marketing, media monitoring, media list Massive Open Online Course With an increasing need for digitally inclined professionals, an understanding of emerging and social media platforms, data analytics, visual communication and content creation are typical in the study of communication. The virtual reality industry in the U.S. alone will likely grow to about $19 billion by 2020 (from $2.2 billion in 2017), according to accumulated statistics from Statista. Social media channels and streaming video services became popular platforms for delivery and discussion of digital content; smartphones enabled brands to reach consumers regardless of their location. All rights reserved. Social media managers, digital media managers, content strategists, and communication specialists offer different focuses on digital communication. The future of mass marketing is far less clear, but nothing to lose sleep over. Public relations has gotten in on the big data action and has incorporated insights gleaned from such data to improve PR tactics. The future of media is bottom-up and based in co-creation and support of communities. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. Of course, there will one final proof-read by a human but AI helps most the work.”, “Future of media will be dominated by non-written content like video and audio that are natively produced for smartphones. These advances in technology have impacted traditional communication professions, paving the way for digital media as a major influence on businesses and brands in creating relationships with their customers. As such, there are key influences taking shape that are likely to impact the future of the field. Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. Learn more about our online degree programs. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. As students and current industry professionals consider the future of media, it’s clear that mobile video marketing can provide big rewards, the study of data will provide key insights and make business more competitive, and the continued exploration of emerging technologies like VR and AR could yield huge returns. Communication, whether it’s personal communication with friends, family, and colleagues, or a large brand communicating to its consumer base, is more diverse than ever before. He’s written extensively on the individuals and companies shaping the future of tech, working directly with many of them to advance their vision. The future of media is bottom-up and based in co-creation and support of communities. The mainstream introduction of the internet in the early 1990s brought new and exciting communication methods, including using digital media to share your message more quickly and across greater distances. In addition, customer interactions, relationship management, and data analysis are important skills within this field. Also, Speed and Scale. The rise of podcasts, streaming, and the ever-expanding expanse of online content has shifted the way we think about and consume our media. Revenue from AR, a more accessible platform, will likely grow three times as much as VR. Trends are here, ladies and gentlemen. Media and Information Literacy (MIL) provides answers to the questions that we all ask ourselves at some point. View all blog posts under Articles | View all blog posts under Bachelor's in Communication. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. Media access, accessibility and inclusiveness 13 CHALLENGES 13 Guaranteeing diversity of content and competition in a platforms-led digital future 13 Rethinking traditional business models and addressing emerging/disruptive technologies 14 Ensuring media accessibility and improving skills 15 3. He's a trained journalist with experience in the field of disruptive technology. Everything needs to apply to the fact that consumers prefer their personal device over any other screen.”, “The future of media looks like a far more fragmented landscape of producers and consumers, with the line between marketing & media ever blurring. Entrepreneur, “Five Video Marketing Trends You Should Follow in 2019”, Forbes, “How PR Can (And Should) be More Data Driven”, Forbes, “How Technology is Changing Communication in the Workplace”, Multichannel News, “Half of Viewers Under 32 Won’t Pay for TV by 2025”, Pew Research Center, Digital News Fact Sheet, Pew Research Center, “Key Trends in Social and Digital News Media”, Statista, Augmented Reality (AR) Statistics and Facts, Statista, Virtual Reality (VR) Statistics and Facts, Think with Google, “The Latest Video Trends: Where Your Audience is Watching”, Think with Google, “The Latest YouTube Stats on When, Where, and What People Watch”. Share your feedback and we'll consider adding it to the piece! Data-driven Creative will outperform any other form of advertising in the long term. While some of the metrics associated with public relations may seem intangible, data is giving shape to the future of media concepts in PR through its ability to make sense of all the noise. You’ll emerge prepared for the modern world of marketing and ready to make an impact. The future of media is changing seemingly every day. Video blogs (vlogs), live video, and virtual reality video all play a role here. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Social media referrals are overtaking search. As the audience for online media grows, so do the number of platforms, and more consumers than ever flock to sources born on the web. Bring us your ambition and we’ll guide you along a personalized path to a quality education that’s designed to change your life. Already, 6 out of 10 consumers prefer to watch online video platforms over traditional television, and many of those consumers are using their mobile devices to do so. UNESCO Offices in the region, and Asian Media Information and Communication Centre (AMIC) organized this online consultation. We can gain inspiration to become an future innovators to help our country to … The large amounts of data available today allow communication experts to predict news cycles and interest, discover which outlets cover their industry most, and uncover potential relationships with media channels, other organizations, and influencers. According to the Pew Research Center, the digital media industry continues to grow, with about 93% of American adults consuming some of their news online. The second is that most people require an in- The result is new job titles and a new landscape for what communication looks like. Media will also become ever more niche, with content created for specific subcultures and minor interest groups, rather than just broad demographics.”, “The future of media will be a merger of audio, visual and text like branches intertwining around one another in harmony. The consumer's limited time for focus and time requires content to be consumed in this fashion and media outlets are responding. But what consumer likes and dislikes are prominent and widespread enough to shape the future of media? Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Sam is known for writing work that brings value to industry professionals and the generally curious – as well as an occasional smile to the face. Through data analysis, professionals in PR are creating more effective outreach campaigns. Innovation is the new norm when it comes to media, and that trend isn’t likely to change as we look to future media concepts. “The media landscape changes dramatically every year with the intersections of video and audio content combined with the power of Artificial Intelligence (AI) to market more relevant content to readers at every turn. Of course, this means that the world of Social Media Monitoring has to keep up with the demands of social media users as br Apply today and begin your digital media journey. The expectations of these positions vary and may include creating social media and content strategies, as well as executing on those strategies through social media messages, blog posts, landing pages, video, and more. As this continues, those in the media realm will need to balance between what media can be accessed and featured and the privacy options of personal media.”, “The future of media revolves around content experiences. Stay relevant to the moment, location, interests and other dynamic parameters that define the successful media. We see changes every day; we change every day. Traditional media will stay and will not die, but it will have to change and evolve. As specialists with a communication degree look to the future, there are key areas of growth to watch that are likely to give shape to the communication careers of the future. It's when images, text and voice combine that people will close the gaps of confusing communication.”, “The future of media is bottom-up: Top-down, mass communication is dead. All that attention equals a huge opportunity for marketers to connect with their customer base — and not just through traditional ads. Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. Share your feedback and we'll consider adding it to the piece! Does anyone simply go to a publication's website anymore? The Future of Media: Concepts and Trends for Communication Professionals, Incoming Freshman and Graduate Student Admission. The term “media” means many things to many people, but it ultimately encompasses everything we consume — visually, or through audio. Instead, focus on the audience's experiences and create content that is valuable and relevant to them.”, “Rather than being consolidated in the hands of a few large corporations, brands and issue advocacy campaigns will increasingly create their own media platforms. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media. People across the world are witnessing a dramatic increase in access to information and communication. All-IP becomes the standard for TV and video distribution. It’s a move that makes sense — Google analytics indicate that YouTube alone reaches more 18- to 49-year-olds than any broadcast or cable channel, and many consumers use their mobile devices to access video. Audiences have zero patience for being fed marketing key messages. In the long term, creativity will win. According to the Pew Research Center, the digital media industry continues to grow, with about 93% … Prediction of financial forecast and weather are a normal discussion now. The Matrix-like future: Movies, games, TV all blur Digital media continues to evolve as new tools emerge, consumers make new demands, and the quality and accessibility of the technologies improve. and Future Trends of Media and Information THE PANORAMA. 3. predict future media innovation (MIL11/12CFT-IIIi-27) 4. synthesize the overall knowledge about media and information with skills for producing a prototype of what the learners think is a future media innovation (MIL11/12CFT-IIIi-28) I- Current and Future Trends in Media and Cummunication A. Ubiquitous Learning B. La Presse au Futur, Médias en Seine and Les Nouvelles Pratiques du Journalisme discussed the landscape of the media of tomorrow, the innovative journalistic tools already in use by international press agencies and the challenges implied by new technology. It’s this future that the health industry will need to plan for: “Health agencies need to have plans in place ahead of time to be able to respond to and counter misinformation or support accurate information shared via social media.” Social media, digital advertising, and increased access to the internet through various devices have all shaped trends in media. With the Future of Information series, we started a new conversation about data privacy, media manipulation, artificial intelligence, and the future of community access to information. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. It is a product of continuous development. He’s versed in the impact that blockchain technology is having on industries of today, from healthcare to cannabis. As a unified force, this powerful combo will make communication of the future more encompassing. Native. Through specific software and hardware, VR recreates environments, while AR enhances physical images. What degree level are you interested in pursuing? Current and Future Trends of Media and InformationMassive Open Online Content1.The use of the internet has become limitless through the years, and has cast its influence across countries all over the world.2.Learning is constant. According to a report by Multichannel News, by 2025 half of those under the age of 32 who watch television will not subscribe to a traditional cable TV service, preferring streaming services like Netflix and Hulu. ALL RIGHTS RESERVED. “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media… What degree program are you most interested in. But what consumer likes and dislikes are prominent and widespread enough to shape the future of media? “Watch Your Day in 2020” TECHNOLOGY IN THE 20TH CENTURY Many of the technological advances we are seeing today will shape our daily life in the future – the way we relax, interact, communicate and conduct business. If you’re excited by the prospect of leveraging new, cutting-edge technology to reach a young, tech-savvy audience, consider an online degree in communication from Maryville University. Mobile internet usage surpassed desktop in 2016 and has continued every year since. Exclusive market research and insights from leading thought leaders on the front lines of their industry. With videos now accessed across platforms, having mobile friendly, accessible video content is key. Media is an industry of attention and more attention is being paid to mobile phones than ever before.”. This data is backed by the latest stats as listed below: 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts; 98% of accounts used Stories For businesses, maintaining an online presence that allows them to effectively communicate with their audience is critical. Media and Information Literacy have huge role into how important media and information is affecting our everyday lives. Brand loyalty is scarce. As consumers embrace or reject certain outlets and entire media platforms, the content providers adjust accordingly. Grammarly is a tool used for creating content with the help of an AI who helps us in understanding the grammatical errors that we often do. Technology enabled us to consume a different kind of content and more importantly, to create content. Brands that use data produced through IoT technology to inform their media investments will better understand their consumer and create hyper-relevant brand experiences.”, Have expert insights to add to this article? Sidewalk Labs & the Toronto Waterfront is a great example – an entire section of Toronto designed to collect mass amounts of consumer/civilian data that will inform its construct and operations. More than two hundred young people from Asia and the Pacific participated the online consultation “Youth's Voice for the Future of Media and Information Literacy in Asia and the Pacific” on 18 November. Users are moving away from desktop and toward mobile. Integration of social media in newsroom and reliance on videos and images ranked 2 nd and 3 rd among trends. Concepts and trends for communication professionals, Incoming Freshman and Graduate Student Admission publication 's website anymore ask ourselves some... 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Has incorporated insights gleaned from such data to deliver powerful, personalized experiences customers. Successful media and not just through traditional ads must be able to adapt to the internet through various have. Is a Market Research Analyst at Disruptor Daily as such, there are key influences shape. This field and engage with consumers reach and engage with consumers enabled us to consume a different kind of and.