When the future is uncertain, it is necessary to creatively prepare for all eventualities and dynamic personalisation is a great way to do that. In our eleventh episode, the Director of Mediatel Events Justin Lebbon and the Head of Digital and Partnership Innovation at Channel 4 Jonathan Lewis discuss why the true roadmap for TV’s future lies firmly in the success of its past. This role consists of agenda programming, speaker recruitment, marketing and branding of our events, operations, sales … The full-day event will take place on October 15, at the Soho Hotel in London. Mediatel Events launches The Future of Audio. Sam Crowther: Digital audio is a great 'at home' companion media, informative as well as entertaining. The ad I chose was for Dexcom. Complete the form below to download the post event report. Twitter logo icon. Mediatel shared a particularly insightful webinar on the future of TV advertising recently. This panel was produced by IET Media, a technical network within the IET which runs events, talks and webinars for networking and education within the broadcast industry. It is impossible to talk about the future, present or past of mediation without putting some sort of definition to that term. Now please try to imagine what will happen in 10 years, when all these young users become the majority of media consumers. We have been at the forefront of telecoms planning for almost 30 years. Since then she has become an Associate Director who is responsible for the delivery of campaigns across Audio, TV and Cinema. The Coronavirus hub on the Radiocentre website is a constantly updated resource for radio stations and advertisers packed full of useful information. Editor, Mediatel News . Dr Ranj and Heart have now teamed up to create an accessible and educational kids’ guide to Covid-19. George Seed: The future of audio will be the combination of engaging content with a unique interaction point. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Being part of Mediatel’s Future of Audio event was not only a great opportunity to hear all about what’s happening in audio but also what has fuelled growth for big players like Spotify. Contact us for help, First time user? Helping publishers increase engagement, improve monetisation and drive new audiences. Omdia attended Mediatel's Future of Audio conference in London in October 2019, Mediatel's first event in this space. Thanks to eMarketer, we can see the shift in the way US adults use major media. The ad challenge will remain for some time for all commercial broadcasters – that is inevitable but we hope that the actions we are all taking will succeed in halting the development of the virus and we can begin to work out how the economy will recover. TV and addressable advertising in a transforming media landscape. Following the success of Trisonic’s session at Mediatel’s 2019 London event “The Future of . The Future of Audio Manchester; Mediatel Events; DOWNLOAD YOUR POST EVENT REPORT HERE. The Future of Audio: an agency view. 24 Oct 2019 | Mesha Williams. 13th February, 2020. Howard Bareham: Undoubtedly this crisis has been a challenge for the whole audio industry. ‘The Power is in your Hands – How consumer behaviour is shaping the future of TV’ was delivered by Andy Jones, Head of Agency Development at Samsung Ads Europe. PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. Given the self-isolation policy it’s to be expected, and we know from the Radiocentre Breaking News Report 2017 that radio is the most trusted source for national news. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Find Raymond Snoddy's email address, contact information, LinkedIn, Twitter, other social media and more. Radio Bites, summarises in snapshots the value provided by commercial radio in difficult times. The Future of TV Advertising Global brought to you by Thank you for joining us. Mesha Williams joined MediaCom in April 2012 where she began her media career as a TV buyer in the Investment team. Creative industries, by their very nature, require us to be, well, creative. Thank you for your comment - a copy has now been sent to the Mediatel Lunch. The Future of Audio Manchester; Mediatel Events; Live Stream; Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. Articles by Raymond Snoddy on Muck Rack. Newswire; Media. Speaking about advertising: “Your eyes are worth ten times more than your ears. Similarly, the podcast market is dominated by Apple, which shares no data with third parties. Mediatel Audio Logo. Mediatel Solutions Logo . In the same place you will find the best bits of quite extraordinary radio output across the UK. 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. Our spread starts on page 30. Reaping the benefits of social shopping. Dexcom manufacture glucose monitoring systems for diabetics. It’s also reflecting the mood of the nation, which comes to the fore at times like these. What has impressed you by how audio has adapted to the current situation and what could the wider media industry learn from the example set by audio? The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio … Audio is growing, and radio is by far the biggest part of this audio revolution. direct to your inbox. People are turning even more to audio with the new habits developing as a result of our all staying at home. Thank you for your comment - a copy has now been sent to the Mediatel More of us are now choosing to listen to the radio via digital platforms . Contact us for more information on J-ET, Audiotrack or our RAJAR data engine. Post your question on Twitter using #FTVAGlobal. Moreover, in the next blog posts, we will explain why and how all these traditional channels … Look at the data. George Seed: While it is true that traditional audio has responded well, it is also true that voice search like Alexa has become the perfect tool to spread a message to your audience during the lockdown; allowing not just one way messaging but two way communication at a time when people are craving new interactions. Given the packed auditorium stairways, the evident appetite for the event suggests that this may not be the last. “Having spoken to several key players in the market, we are genuinely excited about the launch of the Future of Audio conference," said Steven Scaffardi, head of Mediatel Events. "Unlike a lot of other event launches I have personally been involved with, this doesn’t feel like we’re jumping on the bandwagon of the latest buzzword in media and advertising, nor does it feel like it is a subject that has been overexposed in the events world. edit your comment before publication. The audio boom “Podcasts and audio streaming have grown exponentially. The standout winners we think will be the news services, where the streaming figures show they have had a bigger increase than other formats. The popularity and growth of the audio medium was marked this week at Mediatel’s London conference ‘The Future of Audio ’. Thursday 25 June 2020. Reset your password Tickets can be purchased here, with early-bird tickets available until August 30. For example, we’ve launched a COVID-19 hub to consolidate relevant news and information about the pandemic and its impact, and we’re making ad space available to government and non profits for health and safety PSAs. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Please note that the editor may Find out more about the event here. To show our support for the campaign, we're leveraging our own audio headliner package to join the nation in coming together as one to show our support, thanks and appreciation for every key worker and volunteer that is putting themselves on the frontline to keep us going through this crisis. We won’t send you spam or share your details with others. Interview from the Future of Gaming 2020. Twitter logo icon ... Decentralisation is not a debate, it’s the future of the ad industry. © 2019 Mediatel Events Ltd. All Rights Reserved. What has impressed us is how the commercial news and speech stations have excelled at providing balanced reporting of the current situation and have become a portal for accurate information. Privacy Policy Identifying explicit content is one area, in particular, where ML and AI can be advantageous in the media environment. The J-ET system, managed by Radiocentre and IPA and run by Mediatel, handles over 90% of all national radio advertising. Mediatel Conversations. Name * First Last. The ad I… Spark your creativity in 4 easy steps. LinkedIn logo icon ... Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. Round 6 now open for bids Audio Content Fund Round 6 is now open for bids, and will remain open until 5pm on 18th January. Let’s Get Digital (Rajar Q4 2019) Article Blog. Newsline team who will review it shortly. Mediatel OOH Logo. It’s not only screen time that has risen during lockdown – people are listening to more radio and to more podcasts, and more people are showing interest in making podcasts. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. IAB Europe panel at MediaTel Future of Audio Event October 15th, 2019 | Industry Event. Over the past week on Mediatel News, we have had a big focus on how audio has reacted to the coronavirus crisis and all four corners of audio have played a big part in people’s lives during this period of lockdown. On October 15th, MediaTel hosted their first #FutureofAudio conference at the Soho Hotel. Online. Speakers. It really is a stellar bit of work. Dan Jennings: The simplicity of Tesco – who took a complete transcript of their print ads to audio with an identical message about how they are helping NHS key-workers with revised opening hours, putting in place social distancing etc – coupled with a beautifully simplistic tweak on their usual tagline for “Now, more than ever, every little helps.” shows a deep level of empathy for the current situation. But what happens when your creative flow is a no show? Media consumption. With so many consumers staying at home, the Bauer Insider Panel has reported 91% of people in the UK listening during the lockdown, with 26% of people listening to more radio during this time. Dan Jennings: Whilst there’s no single, correct way to move forward, we at Wavemaker believe it’s time to invest in supporting the greater good, however a brand can. Mediatel Solutions Logo LinkedIn logo icon. It sits at the centre of the media industry, with an enviable user base of all major media agencies and media owners in the UK. Siobhan Kenny: Before this all happened, audio was booming and radio was at the heart of that audio revolution. May 22, 2020. Spotify’s execs have been busy in Europe this week though: VP of EMEA sales Marco Bertozzi was talking at Mediatel’s Future of Audio event about separate topics: including a call for brands to do more with audio advertising. Blog Press Release. | Mediatel is the UK media industry's number one destination for media data, planning tools, market insight, news and events. 13th February, 2020. We often say that Spotify reflects what's going on in culture and we're certainly seeing that. From non-advertising revenue growth and cookies, to diverse media representation and cultural relevance, all sessions are now available on demand . The Future of Audio post event report is a whopping 40-page digital magazine featuring contributions from Oliver Deane, Rak Patel, Siobhan Kenny… Liked by Rob Laurence On Fridays we’re now running our 'Introduction to Mediatel Connected' training sessions via webinar. Interesting fact, streaming of The Police’s “Don’t Stand So Close to Me” saw more than a 135% spike in streams in recent weeks—an important reminder to keep two meters of distance from anyone outside your household. Find out more about the event here. Speaking at the Future of Audio, Flora Williams, ... Mediatel News understands that Spotify has already explored measurement via RAJAR, but concluded it was not a system that would currently benefit it, suggesting media-owner buy-in could prove problematic. Check these 5 golden rules for your consideration. Receive weekly round-ups of the latest comment, opinion and media news, New national radio brands, the advent of smart speakers and a surge in streaming and podcast listening has led to an audio revolution. Cheering the nation up with the humour we need to get us through this time plus broadcasting valuable public health information has been responsible for a huge uplift in listening. I believe that we’ll see the launch of the UKs first mental-health focused radio station. Media professionals congregated from around the world on November 25 to reach one destination - a link on the Mediatel Events website. In a period of social isolation, mediums like TV and film face a harsh possibility of not being able to produce content, which means that a large amount of writers, producers and talent will creatively explore what they can do in the audio space. Future-facing, we can expect digital listening to all forms of audio to continue growing and newer forms of audio to be more prevalent. 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